Business-Minded
How have your choices influenced your career path and aspirations?
When Credit Suisse collapsed, I knew moving to our acquirer, UBS, would bring change, but a deeper question came along with it: did I still belong in finance?
When a college friend mentioned her crowdfunding startup was hiring, I was skeptical. I’d been building my life around linear, sequential goals—but I took the call. Their founder, Nick Tommarello, spoke to how they were democratizing access to capital for entrepreneurs traditional banks ignored. For the first time in years, I felt genuine curiosity instead of calculated passivity. I joined.
At Wefunder, I found something absent from banking: work that felt consequential. We were serving women, queer entrepreneurs, and identity-laden CPG brands like Maazah. Financing that meant meeting purchase orders and payroll.
Unlike Credit Suisse, when a problem came up at Wefunder, there was no defined owner. My job went beyond pure task completion; I had to act without oversight. I fixed our broken CRM, built dashboards to flag problems before clients noticed them, created automated email sequences, and streamlined application workflows. We built low-code systems to serve more entrepreneurs looking for capital. When our Head of Customer Success left, I stepped up to hire their replacement and improved how we communicated distributions to founders. We transformed a black box for our clients into something transparent and reliable.
When our COO left, I was promoted to Head of Business Operations, not because I lobbied for the title or fulfilled some corporate-ladder-esque requirements, but because I’d already been leading. Months of stepping into unclaimed spaces helped drive over $30 million in funding to overlooked founders.
Even with these improvements, 250 inbound founders reach out weekly—over 12,000 annually—yet we can only help around 150. This gap is more than an operational challenge; it’s a structural inequity I’ll dedicate my career to fixing.